Communications Advisor – Content and Digital Communities (Job ID: 202002-05)

Status: Full-time, Temporary (One-year, possibility of extension) Vacancies: One  | FTE: 1.0  |  Schedule: Monday to Friday, 8:30 a.m. to 4:30 p.m.

You know it’s better to show than tell, and you are always on-brand with the right images, the right headlines and the right content.

We are looking for a social media management expert with strong attention to detail, and a solid understanding of visual communication.

Do you have proven experience managing and engaging with online communities? Do you enjoy working in a fast-paced, collaborative environment? Are you meticulous about spelling and punctuation because you know that a typo can negatively impact a brand’s reputation?

As the Communications Advisor, you will report to the Director of Member Services & Engagement and work collaboratively with the Communications team to communicate effectively with stakeholders. Representing the brand in all aspects of your work, you will create, manage and publish content via digital channels, moderate online communities, and monitor key performance indicators. 

A valued member of our team, you will proactively develop and implement communications strategies and tactics that are clear, consistent, and engaging.



Responsibilities of the position include, but are not limited to, the following:

Social media and digital community management

  • Moderates, leads and participates in online conversations, ensuring a consistent brand voice.
  • Develops and shares engaging content - written and visual – in adherence to approved key messages and follows brand voice guidelines.
  • Maintains a directory of responses and customer service replies and Frequently Asked Questions for efficiency in responding to direct messages and posts – including protocols for addressing negative feedback and mitigating reputational damage from online trolls.
  • Leverages social listening and analytics to provide input and support the development of editorial calendars and content strategies.
  • Assists with conducting needs assessments, developing communications strategies, researching best practices and monitoring target audiences and influencers, implementing initiatives, and adapting existing programs to meet organizational and project-specific goals and objectives.
  • Participates in crisis communications planning and crisis response.
  • Coordinates content scheduling and implementation plans with an editorial calendar and business objectives in collaboration with the Communications Team and relevant stakeholders.
  • Posts relevant, timely, engaging and targeted content and acts as moderator for digital forums and online communities. Reviews analytics and recommends ways to improve online engagement.
  • Monitors social and traditional media, with a focus on health and primary care news, to ensure team members and leadership are aware of pertinent information or new developments in all relevant areas: political, economic, social, technological, environmental, and legal (PESTEL).
  • Identifies and captures social media and digital community engagement key performance indicators (KPIs) that align with the organization’s business goals and initiative-specific communications objectives.

Communications planning

  • Identifies opportunities to implement a strategic communications approach in support of goals and desired outcomes. Writes comprehensive communications plans with measurable objectives.
  • Engages with appropriate stakeholders to collaborate, report on activities, mitigate risk and manage emerging issues.
  • Ensures communications are audience-appropriate by using personas, testing key messages and concepts, and analyzing metrics.
  • Maintains professionalism and customer service excellence when interacting with both internal and external stakeholders.
  • Researches the communications landscape, including our partners, government, and similar organizations within the health care industry, to inform strategic plans. Stays on top of emerging trends and technologies.
  • Provides comprehensive reports and contextual feedback on content type, engagement level and messaging resonance to continuously improve and optimize performance.

Writing and editing

  • Demonstrates a professional level of writing, ensuring strong spelling, grammar, and accuracy.
  • Edits and publishes content, in collaboration with colleagues, including (but not limited to): headlines, long-form content, short-form content, news stories, reports, image captions, scripts and storyboards (for videos and podcasts).
  • Peer edits documents and other written materials, in compliance with Canadian Press Style. Acts as “the second set of eyes,” providing editing support for colleagues.
  • Ensures all content and edits are consistent with CWC PCN brand voice, tone, and style guidelines.


As the ideal candidate, you will demonstrate a positive and professional attitude, strong communication skills and abilities, as well as a proficient level of digital and social media strategy, community management, and relationship-building skills. You will possess high levels of intrinsic motivation, is insightful and outgoing with a focus on critical thinking.

Education: Bachelor’s degree in communications, digital marketing, or related area.

Knowledge: Advanced abilities in using Microsoft Office (especially MS Excel), social media platforms and dashboards, content management systems, digital communications software, analytics and reporting tools. Advanced writing and editing skills. Experience writing and editing in compliance with Canadian Press Style standards considered an asset.

Experience: Minimum of seven years’ experience in the communications industry. Minimum of five years of client management and collaborative projects experience. Familiarity with primary care will be considered an asset. Agency, government and not-for-profit experience are preferred.

Research: Ability to effectively search for relevant information, analyze its significance to the organization, and present and share information in the most appropriate manner.

Organizational skills: Ability to multi-task and prioritize. Strong organizational skills. Proven ability to work under pressure and meet deadlines in a highly challenging and forward-thinking environment.

Communications and customer relations skills: Strong verbal and written communication skills, interpersonal skills, and relationship-building skills; able to handle requests, criticism and complaints in a professional, non-confrontational manner. Discretion and ability to handle sensitive information and material appropriately. Ability to present information clearly and succinctly.

Attention to Detail: Precision, accuracy, and high attention to detail in all aspects of work.

Team-oriented: Ability to work effectively independently as well as with a team.

Additional Requirements

Travel: Occasional travel within Calgary for meetings, seminars, and other events as required. Travel to other areas of Alberta may be required on an infrequent basis.

Hours of work: Occasional evening and weekend work is required.

Background Check: A clear Criminal Background check is required to start. If you have resided outside Calgary in the past 12 months, you will need to contact the local police or RCMP detachment in your previous residential municipality to be able to obtain a full report.

Why Work for Us?

Employees of the CWC PCN enjoy a competitive salary and benefits package that includes employer-paid premiums for health and dental benefits, healthcare spending or wellness account, learning account, eligibility to contribute to our group RRSP plan and receive an employer match, flexible working options, generous vacation and personal time off allowances, and education days, as well as professional development opportunities.

The CWC PCN is a leader in the provision of primary care through collaboration, innovation and teamwork, creating healthy patients and satisfied providers.

How to Apply

Due to the high volume of applications we receive, only those who apply through the CWC PCN website will be moved forward in the recruitment process. This is a necessary step as we require important information from our online application form. Please include your cover letter and resume when submitting your application. 

Submit your application through the CWC PCN Careers page.

Only submissions received with the following three (3) documents will be considered:

  1. Completed and signed application form (available on the CWC PCN Careers page).
  2. Cover letter
  3. Resume

We thank all applicants for their interest; however, only shortlisted candidates will be contacted.

Posting will remain open until the role is filled.



Become a physician member
If you are a physician interested in becoming a member of the CWC PCN, please contact our memberservices [at] cwcpcn [dot] com team. We are dedicated to supporting physicians, patients and primary care with clinical practice tools, patient care resources and Patient Medical Home support.